7 Tips for Pivoting Your Business in the Face of COVID-19


Blog - 7 Tips for pivoting your business in the face of covid-19

Across the globe, many businesses have been confronted with the on-going COVID-19 pandemic. For some, it meant transitioning employees to working remotely, and for others, it meant changing business processes while remaining open as an essential service. As some businesses are beginning to reopen, it is undeniable that there is a new norm for business operations and procedures. 

Amidst the pandemic, new regulations and guidelines were set out for employers to help reduce the risk of transmission.  While organizations may be troubled by all the changes that have to be made, it is important to remain optimistic and consider using this time to pivot your business in the face of COVID-19:  

  1. Leverage your CRM

    As many employees shifted to working remotely, there is no better time than now to leverage and make the most of your CRM solution. Take advantage of the many features offered by CRM software to increase communication with customers and prospects efficiently. In a time of uncertainty, it’s important to be transparent with your community about how you are proceeding through the pandemic, as well as any measures your business is taking. In addition, using a CRM solution can make communication within your own organization more efficient, with all information stored on a central source.  

    For more ways to leverage your CRM: 3 Ways CRM Can Help Your Business During COVID-19 

    Join us for an upcoming webinar on how to maximize your CRM to navigate your business!

  2. Re-Engage with Customers

    In tune with our first tip, your organization should re-engage with customers and prospects. As a result of the pandemic, the needs of many customers have altered. For this reason, they may have  moved to a different stage  in your sales pipeline compared to before. Using your CRM, you can target specific groups of customers who  have fallen out of line with your organization during this pandemic. Consider focusing on building relationships with customers by keeping them updated and informed, or providing them with various resources. Remaining in touch with your customers and prospects is an aspect that shouldn’t be overlooked, especially in a time when there are fewer opportunities for individuals to visit the physical location of your company.

  3. Embrace the Opportunities

    We acknowledge the abundance of changes happening to the business landscape to cope with the pandemic and help limit the spread of the virus . As organizations adjusted their processes to better serve their customers, some may have found themselves left in the dust. This period can be used as motivation to embrace new technologies, do an overhaul of your website, and look into new opportunities. Some businesses have even begun directing their production facilities to help with shortages of products, such as hand sanitizer! 

  4. Re-evaluate Your Business

    As you may have noticed, many businesses have transitioned to utilizing delivery services and curbside pickup methods to provide their products, as a way to comply with physical distancing protocols. During this time, it’s important to consider how the needs of your customers have altered due to the virus. You should consider repositioning your business with an emphasis on an online presence. If you previously didn’t offer delivery or take out services, it might be the time to begin implementing these processes. To evaluate or have an idea of where your business currently stands, you can consider using a S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) analysis. This can help you identify opportunities to better serve the new needs that have opened up in light of the virus. 

  5. Budget Reconfiguration

    With more people being encouraged to remain home whenever possible, most businesses are facing significant cuts in their revenue streams. It’s important to note that certain expenses may have also been lowered. Consider your office space - with employees now working from home, it may allow for lower utility expenses. By reviewing your budget, you can determine areas where you need to contribute more money and where you can cut unnecessary costs. As the business environment is constantly changing during this pandemic, you can find yourself looking to review your budget more frequently.

  6. Display Empathy

    It is ever more important to display empathy towards customers and employees during the current situation. Demonstrate an understanding of the occurring events and a consideration of their needs. Some organizations have done this by contributing to their nearby community through donations or support, and others have offered shopping hours exclusive to the elderly. Employers should also take consideration of their employees and their personal matters -- individuals can find themselves with stress and anxiety as a result of the pandemic.

  7. Upgrade to the Cloud!

If you found it difficult to transition your employees to working remotely, you may want to consider embracing cloud technology! One of the many benefits of the cloud is its mobility; with this technology, employees can have easy access to information as long as they have a computer and an internet connection. With the cloud, there is less pressure in getting your employees back into the office ASAP -- employees can remain productive while working from home without the disruption of having accessibility difficulties. In addition to using the cloud, consider various tools that can be implemented by your workplace to make communication for your remote team easier

To explore and learn more about a cloud solution: Cloud at BAASS


Although COVID-19 has left many challenges to overcome, it can also be viewed as an opportunity to better your business. There is no set method for pivoting your business strategy during the pandemic, especially since all organizations have various circumstances. Consider reviewing and conducting an analysis of the community around you to see how you can best position your organization in the face of the pandemic. During this process, it’s important to be on alert for any updates from your local authorities in regard to the pandemic. 


BAASS Author

About The Author

BAASS Author

BAASS Business Solutions customer-centric, collaborative approach has enabled us to expand our team and office locations throughout the years. BAASS has over 20 locations throughout Canada, the US and Caribbean. Our success has been built on a simple formula - deliver what we promise and build long-term win-win relationships.