Have you poured all of your time, energy and money into your latest marketing campaign, only to have very few people bite? If your marketing campaigns are not generating any interest among new or existing customers, something is wrong. While we often like to blame the campaign itself for the lack of response (“it could have focused more on this…” or “we should have included this…”), more often than not, poor campaign responses are the result of something much bigger.
Ineffective marketing campaign responses can signify problems within your company’s customer relationship management strategy. If you are not achieving the response you expected from your marketing campaigns, take a look at your current customer relationship management strategies. Chances are if your customers or prospects are not responding to your marketing outreach, you have a customer engagement problem.
If your company only engages the customer when making the initial sale or pitching a new product or service, you are missing out on prime opportunities to build long-term relationships.. Today’s customers are looking for more than a quality product. They are looking for a business they can trust, as well as connect with outside of the initial sale. Just take a look at your Facebook feed and click on the pages of your favorite companies and products. You will see countless examples of companies interacting with their customers. While these may seem like normal, everyday conversations, this is actually an effective marketing strategy that brings in new business and strengthens current relationships
Translating Customer Engagement into Profit
Customer engagement is crucial if you wish to generate a high return on your customer relationships. In addition to marketing campaigns, periodic emails checking in with customers and their products, social media engagement, and special customer offers and discounts, your company needs to focus on the actual metrics of these engagement activities. The metrics will tell you everything you need to know about your customer relationships, as well as highlight the returns on your customer relationship investments.
Determining how your customer engagement efforts translate into profit can be difficult if you do not have the right software in place. Customer relationship management (CRM) software can pick up where other software applications leave off. With business intelligence tools designed to provide you with real-time metrics on all of your customer engagement activities, CRM software can pinpoint where your customer relationship efforts are going right (or wrong). Take a look at some of the ways CRM software helps businesses achieve a higher return on their relationships:
Find out how you can obtain a higher return on your customer investments.
Do you think that CRM is right for you? Interested in hearing the success of another organization that succesfully implemented Sage CRM? Click to read the implementation story of Posera Inc.
