The customer relationship management process in its simplest form involves pushing your potential customers through the sales pipeline; the idea is to ultimately convert them into customers. The key to this is understanding the customer lifecycle. Although there may be many versions of this cycle floating around the internet, there are some basic steps that they all follow: awareness, interest, education, purchase, post-purchase engagement, and loyalty. What you want is for customers who will advocate for and be loyal to your organization. Check out these tips for an effective CRM process!

The African plains are dangerous, unpredictable, and home to millions of creatures. Some of these animals never leave their point of origin and are content to live a sedentary existence. However 1.7 million wildebeest (a member of the antelope family with a large, box-like head with menacing curving horns) undertake an arduous journey stretching hundreds of miles across danger-filled rivers and grassy plains. It’s known as The Great Wildebeest Migration and it is necessary for their existence as they seek greener pastures to graze.

BAASS Connect 2019 is approaching - have you registered yet? If you’re still on the fence about attending the event, look no further. BAASS Connect is packed full of applicable information, regardless of your industry, field, or position. If you’re in sales, marketing, customer service, or in your organization’s C-Suite, look below to see what you can gain from BAASS Connect!