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At BAASS, we help growing companies reach their potential by enabling business transformation through the alignment of people, process and technology. Our objective as a Trusted Advisor is to improve your operational efficiency and increase corporate effectiveness leading you to greater profitability.
If your company is in need of a new software solution; you
are a business owner, stakeholder or a member of a steering
committee involved in the decision making process—this
document will help you navigate through the process of selecting
the right software vendor.
If your company is looking for a professional service firm to
help implement your new business software solution, this
document is right for you. Reading through this will help you
navigate through the process of selecting the right business
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While it may be exciting to dive into your CRM right away, it’s important to develop a CRM strategy to complement it. There are a variety of ways that organizations choose to develop their CRM strategies; don’t be limited in this process. Check out some of our steps to developing a CRM strategy!CRM
As your organization implements a new CRM solution, it’s important to be aware of common CRM mistakes that may arise to help you avoid them. It’s important to note that these mistakes may be useful even if your organization already has a CRM solution in place! Here is our list of common CRM mistakesCRM
The customer relationship management process in its simplest form involves pushing your potential customers through the sales pipeline; the idea is to ultimately convert them into customers. The key to this is understanding the customer lifecycle. Although there may be many versions of this cycle floating around the internet, there are some basic steps that they all follow: awareness, interest, education, purchase, post-purchase engagement, and loyalty. What you want is for customers who will advocate for and be loyal to your organization. Check out these tips for an effective CRM process!