Marketing

Challenge

Inability to understand customers

Solution

CRM: Ability to track, monitor and maintain customer data (by geographical areas, markets and product preference)

Challenge

Difficulty explaining how performance is related to spending

Solution

BI: Provide an ROI for marketing activities. Eg. Leads generated, conversion rates

Challenge

Losing potential opportunities from inability to track visits

Solution

CRM: Automate and create workflows that provide immediate feedback to sales when people visit your website

Challenge

Inability to stay on schedule and budget when planning corporate events

Solution

CRM: Monitor events with the ability to extract data to use in conjunction with your marketing automation system