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As The tech industry has gender imbalance, with women representing only a small fraction of its workforce. While there are many reasons for this disparity, one key factor is the lack of mentoring and support available to women in the field. Mentoring women in tech is so important – it's a key strategy for building a strong workplace that values diversity and inclusivity.

As the tech industry continues to grow and evolve, it's essential to recognize the importance of diversity in driving innovation, creativity, and success. Women, in particular, have played a vital role in the industry, by breaking down barriers and paving the way for future generations of women in tech. In this blog, we will explore the importance of diversity in the tech industry and celebrate the accomplishments of women, including the incredible achievements of BAASS’s very own Bharti Meisuria, the VP of Development and Management Consulting. Bharti is one of many women paving the way for the future women in tech. 

Customer Relationship Management (CRM) software is a powerful tool for businesses looking to streamline their sales, marketing, and customer service processes. However, like any technology, CRM software can also present challenges that can impact its effectiveness and adoption. In this blog, we'll discuss the most common CRM software challenges faced by businesses and provide practical solutions for overcoming them.