What is Customer Experience Management (CXM)?

Customer Experience Management (CXM) is a term used to describe how a business engages and builds relationships with their customers and prospects at every point of their buying journey; from marketing to sales to customer service and everywhere in between.

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Meet Our Specialist

Zainab 2

Zainab S.

With over 20 years of experience, Zainab has a wealth of knowledge in all areas of business technology. At BAASS, she is the CRM Practice Leader, working with clients and prospects to understand their unique business process. She is the architect and manages the implementation of small to large solutions in the CRM space. Zainab is a Sage CRM Certified Engineer and Microsoft Certified Technology Specialist (MCTS) with a Master's Degree in Statistics.