In the never-ending goal of gaining new customers and maximizing revenue, sometimes exiting clients are ignored. However, isn’t it true that it is cheaper to maintain an existing customer than to acquire a new one? So then, why not focus on customer retention?

Customer relationship management (CRM) can become all-too predictable. Sales use it to track leads and opportunities. Marketing uses it to send newsletters, updates, and promotions. But what do your customers think about all this? Can you use your CRM system in new ways that surprise, delight, and inform your customers?

Is your sales team working at optimum efficiency? Are they following up on every lead? Do they have the information they need to answer customer questions and present appropriate products and upgrades?

One of the most important aspects of business is forming and maintaining customer relationships. At the end of the day, customers are what revenue drivers of an organization. The lack of positive relationships can jeopardize the success of business. Having a customer relationship management (CRM) system provides the tools needed to ensure positive relationships with your customers.