The 5 Sins of Inefficiency

By BAASS Author | Jun 7, 2011 12:00:00 AM

As a marketer, I read a lot about companies who are finding more efficient ways of going green in their organization. I came across an article called the 7 Sins of Greenwashing:, which discusses the different sins that marketers commit when they promote a product as being green, when it really isn’t.

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