How To Develop a CRM Strategy

By Zainab Salihi | Nov 27, 2019 9:30:00 AM

While it may be exciting to dive into your CRM right away, it’s important to develop a CRM strategy to complement it. There are a variety of ways that organizations choose to develop their CRM strategies; don’t be limited in this process. Check out some of our steps to developing a CRM strategy! 

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6 Common CRM Mistakes in 2019

By Zainab Salihi | Nov 13, 2019 10:00:00 AM

As your organization implements a new CRM solution, it’s important to be aware of common CRM mistakes that may arise to help you avoid them. It’s important to note that these mistakes may be useful even if your organization already has a CRM solution in place! Here is our list of common CRM mistakes

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Your Guide To An Effective CRM Process

By Zainab Salihi | Nov 6, 2019 10:00:00 AM


The customer relationship management process in its simplest form involves pushing your potential customers through the sales pipeline; the idea is to ultimately convert them into customers. The key to this is understanding the customer lifecycle. Although there may be many versions of this cycle floating around the internet, there are some basic steps that they all follow: awareness, interest, education, purchase, post-purchase engagement, and loyalty. What you want is for customers who will advocate for and be loyal to your organization. Check out these tips for an effective CRM process!

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Your Guide to CRM: What Is It & Why You Need It?

By Zainab Salihi | Apr 11, 2019 3:52:43 PM

There are a lot of acronyms dominating business technology today — HRIS, ERP, BI, AI and so many more. Another acronym that you may be hearing more and more in the business technology world is CRM — or Customer Relationship Management.

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Project Time Management and Sage CRM

By BAASS Consultant | Oct 30, 2018 10:20:00 AM

Time management.  A phrase we hear over and over in our work life as well as our personal life. If you’re a project manager, time management becomes critical to the success of a project.

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Why Personal Relationships Matter to Your Organization & How You Can Start Building Them

By BAASS Consultant | Oct 22, 2018 3:34:05 PM

On a scale of 1 to 10 (1 being the most dissatisfied and 10 being the most satisfied), how would your customers rate your business when it comes to customer service? Now, ask yourself the same question. How would you rate your business when it comes to customer service?

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Obtaining the Information You Need to Serve Your Customers Well

By BAASS Consultant | Oct 22, 2018 3:12:33 PM
 
Customer service is, without a doubt, important to businesses of any size.  Whether you are a small business just starting out or a multi-national company who has been around for years, how you treat your customers and their impression of your company matters a great deal.
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CRM – “What’s In It For Me?”

By BAASS Consultant | Oct 11, 2018 9:11:00 AM

What is CRM? Simply put, CRM is a system for recording and storing all information related to customer or contact interactions.  CRM stands for “Contact Relationship Management” although if you search it up you will see “Customer Relationship Management”.   

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