The face of marketing has changed over the years, and businesses have to adjust their sales approach to cater to customer preferences and expectations. While new technologies and trends such as social media and mobile accessibility have certainly opened up new opportunities for business sales, they have also added their fair share of challenges to the sales process.
Sales teams are capturing more leads thanks to social media and other nontraditional sales avenues; however, successfully converting these leads into customers is proving to be challenging. Face-to-face, social media, email marketing campaigns, cold calling, mail distribution.
Many companies are finding their existing sales database to be lacking, particularly in the instance of capturing and managing social media leads. Outdated sales software and databases do not have the ability to sync with social media accounts and manage the conversations and leads that result from the efforts of sales reps on social media.
In addition to the lack of social media integration, they also lack the ability to integrate with the business’ ERP system, leaving sales representatives to gather financial and other critical data on their own. The limited capabilities of these systems limit the ability to track conversations and answer questions quickly, hindering the overall sales process and causing many companies to lose out on promising prospects.
CRM Software Maximizes the Value of Your Sales Opportunities
Customer relationship management (CRM) software can be leveraged to help you get the most value out of every sales opportunity. Not only does CRM capture the information you need about every client and prospect interaction, but it also comes equipped with tools to help you manage every step of the sales process, from initial contact to final sale.
With CRM software, you will be able to:
- Quickly and easily create accurate quotes and orders
- Make decisions based on accurate, real-time information
- Maximize cross-and up-sell opportunities as they present themselves
- Easily access financial information from the back office
- Reduce the time spent on administrative tasks
- Encourage collaboration among your sales teams
- Monitor sales performance
- Quickly answer customer questions
