Were you less than thrilled with the results of your latest marketing campaign? Compared to all of the time, money, and effort spent, are you pleased with the return on your investment? If you aren’t fully satisfied with the results of your marketing campaigns, perhaps it is time to explore the possible reasons why. Although it is possible that there were problems with the marketing campaign, the methods, the offer, etc. the reason for its poor performance may stem from a different reason all together.

The face of marketing has changed over the years, and businesses have to adjust their sales approach to cater to customer preferences and expectations. While new technologies and trends such as social media and mobile accessibility have certainly opened up new opportunities for business sales, they have also added their fair share of challenges to the sales process.