Zainab Salihi

Zainab Salihi
With over 20 years of experience, Zainab has a wealth of knowledge in all areas of business technology. At BAASS, she is the CRM Practice Leader, working with clients and prospects to understand their unique business process. She is the architect and manages the implementation of small to large solutions in the CRM space. Zainab is a Sage CRM Certified Engineer and Microsoft Certified Technology Specialist (MCTS) with a Master's Degree in Statistics.
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Recent Posts

Improve Your Collections Process with BAASS Sage Collect - Webinar Recap

By Zainab Salihi | Jul 31, 2020 12:29:32 PM

This blog is a recap summary of our webinar Improve Your Collections Process with BAASS Sage Collect. The purpose of this blog is to share with you the challenges that our team faced, and how we developed a tool to improve and enhance our collection process. We will be providing our experience and results as well as reasons why the BAASS Sage Collect Tool may be beneficial for your team as well.

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How to Amplify your Business with Sage CRM and Sage 300

By Zainab Salihi | Jul 8, 2020 9:33:50 AM


This blog will share our recent discussion How to amplify your business with Sage CRM and Sage 300, explaining how your employees can work remotely, all while managing sales with a fully integrated web-based Sage CRM and Sage 300. Make sure to watch the live video to see the products in action; demonstrating how to bridge the gap with CRM so remote workers can access necessary financial data with ease.

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6 Ways to Leverage Your CRM

By Zainab Salihi | Jun 29, 2020 9:44:29 AM

In case you were not able to attend the webinar How CRM can help you Navigate the Changing Landscape, which is now accessible on-demand, we have created a recap with the highlights of ways you can leverage your CRM to excel at all levels in your organization.

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3 Ways CRM can Help Your Business During COVID-19

By Zainab Salihi | Jun 10, 2020 11:30:00 AM

Amidst the COVID-19 pandemic, many people are working remotely, including our own BAASS team. While away from the office, we continue to utilize the same business applications that we would have access to under normal circumstances. By storing our applications such as CRM on a remote desktop, BAASS employees are able to access these tools from their own homes with two simple things: a computer and an internet connection. Now, more than ever, you can expect to rely on your CRM. Having a CRM solution can help your organization streamline processes and connect your various departments. In this blog, we will provide you with a few tips to help you leverage your CRM during these times while working remotely: 

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Build a Revenue-Generating, Lead-Nurturing CRM Strategy

By Zainab Salihi | Jun 2, 2020 1:23:00 PM

Companies that excel at lead nurturing see a better return on their marketing investment. A survey from Forrester Research indicates that companies who become masters at lead nurturing, close sales 50% more often and at 33% lower cost than those who do not develop a strong lead nurturing strategy.

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Use Your CRM System to Assess Business Performance

By Zainab Salihi | Jan 6, 2020 12:00:00 AM

Businesses often think of their CRM systems as “marketing only”, and by marketing, they mean the typical push-marketing scenario: pushing out emails or messages to clients in the hopes of making a sale.

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How To Develop a CRM Strategy

By Zainab Salihi | Nov 27, 2019 9:30:00 AM

While it may be exciting to dive into your CRM right away, it’s important to develop a CRM strategy to complement it. There are a variety of ways that organizations choose to develop their CRM strategies; don’t be limited in this process. Check out some of our steps to developing a CRM strategy! 

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6 Common CRM Mistakes

By Zainab Salihi | Nov 13, 2019 10:00:00 AM

As your organization implements a new CRM solution, it’s important to be aware of common CRM mistakes that may arise to help you avoid them. It’s important to note that these mistakes may be useful even if your organization already has a CRM solution in place! Here is our list of common CRM mistakes

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