Zainab Salihi

Zainab Salihi
With over 20 years of experience, Zainab has a wealth of knowledge in all areas of business technology. At BAASS, she is the CRM Practice Leader, working with clients and prospects to understand their unique business process. She is the architect and manages the implementation of small to large solutions in the CRM space. Zainab is a Sage CRM Certified Engineer and Microsoft Certified Technology Specialist (MCTS) with a Master's Degree in Statistics.
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Recent Posts

6 Ways to Leverage Your CRM

By Zainab Salihi | Jun 29, 2020 9:44:29 AM

In case you were not able to attend the webinar How CRM can help you Navigate the Changing Landscape, which is now accessible on-demand, we have created a recap with the highlights of ways you can leverage your CRM to excel at all levels in your organization.

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3 Ways CRM can Help Your Business During COVID-19

By Zainab Salihi | Jun 10, 2020 11:30:00 AM

Amidst the COVID-19 pandemic, many people are working remotely, including our own BAASS team. While away from the office, we continue to utilize the same business applications that we would have access to under normal circumstances. By storing our applications such as CRM on a remote desktop, BAASS employees are able to access these tools from their own homes with two simple things: a computer and an internet connection. Now, more than ever, you can expect to rely on your CRM. Having a CRM solution can help your organization streamline processes and connect your various departments. In this blog, we will provide you with a few tips to help you leverage your CRM during these times while working remotely: 

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How To Develop a CRM Strategy

By Zainab Salihi | Nov 27, 2019 9:30:00 AM

While it may be exciting to dive into your CRM right away, it’s important to develop a CRM strategy to complement it. There are a variety of ways that organizations choose to develop their CRM strategies; don’t be limited in this process. Check out some of our steps to developing a CRM strategy! 

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6 Common CRM Mistakes

By Zainab Salihi | Nov 13, 2019 10:00:00 AM

As your organization implements a new CRM solution, it’s important to be aware of common CRM mistakes that may arise to help you avoid them. It’s important to note that these mistakes may be useful even if your organization already has a CRM solution in place! Here is our list of common CRM mistakes

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Your Guide To An Effective CRM Process

By Zainab Salihi | Nov 6, 2019 10:00:00 AM

The customer relationship management process in its simplest form involves pushing your potential customers through the sales pipeline; the idea is to ultimately convert them into customers. The key to this is understanding the customer lifecycle. Although there may be many versions of this cycle floating around the internet, there are some basic steps that they all follow: awareness, interest, education, purchase, post-purchase engagement, and loyalty. What you want is for customers who will advocate for and be loyal to your organization. Check out these tips for an effective CRM process!

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Your Guide to CRM: What Is It & Why You Need It?

By Zainab Salihi | Apr 11, 2019 3:52:43 PM

There are a lot of acronyms dominating business technology today — HRIS, ERP, BI, AI and so many more. Another acronym that you may be hearing more and more in the business technology world is CRM — or Customer Relationship Management.

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3 Common Problems and Solutions with your CRM Data

By Zainab Salihi | Oct 5, 2017 1:15:00 PM


Customer relationship management systems offer a great way to communicate with customers and target sales and marketing activities around customer interests. CRM itself is more than software, even though we often speak of the software itself. It’s a mindset around the use of software to enhance customer relationships and communications with customers.

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Expert Tips to Get the Most from Your New CRM System

By Zainab Salihi | Sep 12, 2017 1:15:00 PM

You’ve planned for months to purchase and implement your new customer relationship management (CRM) system. Now that the system is in place and your customer records have been imported, it’s time to get the most benefit from it.

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