Zainab Salihi

With over 20 years of experience, Zainab has a wealth of knowledge in all areas of business technology. At BAASS, she is the CRM Practice Leader, working with clients and prospects to understand their unique business process. She is the architect and manages the implementation of small to large solutions in the CRM space. Zainab is a Sage CRM Certified Engineer and Microsoft Certified Technology Specialist (MCTS) with a Master's Degree in Statistics.
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Recent Posts

6 Common CRM Mistakes in 2019

By Zainab Salihi | Nov 13, 2019 10:00:00 AM

As your organization implements a new CRM solution, it’s important to be aware of common CRM mistakes that may arise to help you avoid them. It’s important to note that these mistakes may be useful even if your organization already has a CRM solution in place! Here is our list of common CRM mistakes

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Your Guide To An Effective CRM Process

By Zainab Salihi | Nov 6, 2019 10:00:00 AM


The customer relationship management process in its simplest form involves pushing your potential customers through the sales pipeline; the idea is to ultimately convert them into customers. The key to this is understanding the customer lifecycle. Although there may be many versions of this cycle floating around the internet, there are some basic steps that they all follow: awareness, interest, education, purchase, post-purchase engagement, and loyalty. What you want is for customers who will advocate for and be loyal to your organization. Check out these tips for an effective CRM process!

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Your Guide to CRM: What Is It & Why You Need It?

By Zainab Salihi | Apr 11, 2019 3:52:43 PM

There are a lot of acronyms dominating business technology today — HRIS, ERP, BI, AI and so many more. Another acronym that you may be hearing more and more in the business technology world is CRM — or Customer Relationship Management.

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3 Common Problems and Solutions with your CRM Data

By Zainab Salihi | Oct 5, 2017 1:15:00 PM


Customer relationship management systems offer a great way to communicate with customers and target sales and marketing activities around customer interests. CRM itself is more than software, even though we often speak of the software itself. It’s a mindset around the use of software to enhance customer relationships and communications with customers.

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Expert Tips to Get the Most from Your New CRM System

By Zainab Salihi | Sep 12, 2017 1:15:00 PM



You’ve planned for months to purchase and implement your new customer relationship management (CRM) system. Now that the system is in place and your customer records have been imported, it’s time to get the most benefit from it.

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Build a Healthy CRM System through Better Data Management

By Zainab Salihi | Aug 10, 2017 1:15:47 PM


If you’ve ever taken a computer science course, you have probably heard the old computer programmer’s saying “Garbage in = garbage out.’’ Meaning that if your CRM is populated with outdated information, chances are this will affect the output efficiency.

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The Big Difference Between CRM Strategy and Tactics

By Zainab Salihi | Jul 6, 2017 1:15:00 PM


CRM or customer relationship management is a comprehensive approach to managing customer communications and relationships. Some people treat CRM as a software only, a method by which they manage customer contacts, but it’s so much more than that.

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5 Potential CRM Mistakes - And How to Fix Them

By Zainab Salihi | May 17, 2017 3:48:11 PM

Launching a new CRM system is an exciting time in a company. At last, you’ve got the tools you need to reach customers, communicate effectively, prepare engaging marketing programs, and synchronize it all with the rest of the company’s data. But don’t breathe a sigh of relief just yet. There are still a few more tasks to tackle before you can say that your CRM project is complete.

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