6 Common CRM Mistakes in 2019

By Zainab Salihi | Nov 13, 2019 10:00:00 AM

As your organization implements a new CRM solution, it’s important to be aware of common CRM mistakes that may arise to help you avoid them. It’s important to note that these mistakes may be useful even if your organization already has a CRM solution in place! Here is our list of common CRM mistakes

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Your Guide To An Effective CRM Process

By Zainab Salihi | Nov 6, 2019 10:00:00 AM


The customer relationship management process in its simplest form involves pushing your potential customers through the sales pipeline; the idea is to ultimately convert them into customers. The key to this is understanding the customer lifecycle. Although there may be many versions of this cycle floating around the internet, there are some basic steps that they all follow: awareness, interest, education, purchase, post-purchase engagement, and loyalty. What you want is for customers who will advocate for and be loyal to your organization. Check out these tips for an effective CRM process!

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The Great (Data) Migration: Helping Your Business Survive

By Guest Author | Oct 31, 2019 10:00:00 AM

The African plains are dangerous, unpredictable, and home to millions of creatures. Some of these animals never leave their point of origin and are content to live a sedentary existence. However 1.7 million wildebeest (a member of the antelope family with a large, box-like head with menacing curving horns) undertake an arduous journey stretching hundreds of miles across danger-filled rivers and grassy plains. It’s known as The Great Wildebeest Migration and it is necessary for their existence as they seek greener pastures to graze.

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What You’ll Get Out of BAASS Connect

By BAASS Author | Oct 29, 2019 8:30:00 AM

BAASS Connect 2019 is approaching - have you registered yet? If you’re still on the fence about attending the event, look no further. BAASS Connect is packed full of applicable information, regardless of your industry, field, or position. If you’re in sales, marketing, customer service, or in your organization’s C-Suite, look below to see what you can gain from BAASS Connect

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6 Things to Bring to BAASS Connect

By BAASS Author | Oct 23, 2019 9:00:00 AM

BAASS Connect is next month! Now that you are registered you are probably wondering about the next steps - no worries, we have you covered. Not registered yet? There is still time - register today. You may know what’s happening during the day of the event, but what do you bring? Take a look below:

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Real-World Examples of Business Intelligence In Action

By James Tang | Oct 22, 2019 9:00:00 AM

As the presence of business intelligence continues to grow in organizations, it is important to understand the essence. However, more than anything, it is important to understand where you can utilize and implement business intelligence in your organization. Business intelligence is widely used across many industries, as well as many departments.

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What to Expect from BAASS Connect 2019

By BAASS Author | Oct 16, 2019 9:00:00 AM

BAASS Connect is back for another year, and it’s happening this November. This event strives to be a platform for educating and connecting individuals. With a day packed full of information, we decided to compile a list of 5 things to expect from BAASS Connect 2019:  

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