BAASS Insights Technology Blog

Developing a thorough knowledge of your customers allows you to create marketing strategies to target their specific needs. You may be wondering where you can store customer-related information in a functional and easy-to-use way. Using a customer relationship management (CRM) system is a great tool to do just that. 

Are you struggling with inventory management? Are you in need of improving efficiency within the warehouse? Inventory management is a serious topic that requires continual improvement to maintain optimum business processes and provide the best possible customer service when fulfilling offers.  Here are 4 ways you can improve inventory management in your warehouse.

Were you less than thrilled with the results of your latest marketing campaign? Compared to all of the time, money, and effort spent, are you pleased with the return on your investment? If you aren’t fully satisfied with the results of your marketing campaigns, perhaps it is time to explore the possible reasons why. Although it is possible that there were problems with the marketing campaign, the methods, the offer, etc. the reason for its poor performance may stem from a different reason all together.

Are you confused about the cloud? If so, you’re not alone. Many people talk about the cloud but don’t fully understand what it really means. Cloud computing is a great tool that can benefit your business, but first, you must understand what the cloud is.

Business analytics, in the past primarily evaluated by IT departments or data scientists are finding their way in the hands and plans of the CFO. The CFO has the skills and expertise to more fully utilize these analytics, leveraging the power they can offer. Utilizing real-time data access, and an ability to analyze large amounts of data.

All too often, performance reviews are dreaded by managers, employees, and the human resources (HR) staff. The process can be tedious and time consuming for managers. Employees may respond negatively to critical feedback. The HR department must oversee the process and ensure its completion. The bottom line – the performance review process isn’t working, however, HR technology can make a difference.

One of the most important aspects of business is forming and maintaining customer relationships. At the end of the day, customers are what revenue drivers of an organization. The lack of positive relationships can jeopardize the success of business. Having a customer relationship management (CRM) system provides the tools needed to ensure positive relationships with your customers.