How to Build Effective Campaigns that Convert Leads into Customers

By BAASS Consultant | Sep 6, 2018 10:23:00 AM
   

 

How much time are you currently dedicating to nurturing your leads? Have you given much thought into how to effectively engage each individual, or are you simply throwing general marketing campaigns in their direction hoping they will bite the bait?

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3 Ways to Get the Most from Your ERP, BI and CRM Software

By BAASS Author | Aug 3, 2018 1:05:00 PM

Manufacturers are keenly attuned to productivity and profitability. Many have embraced enterprise resource planning systems (ERP), business intelligence software (BI), customer relationship management (CRM) and many other technological solutions to improve efficiency and revenues.

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5 CRM Myths Busted

By Joe Arnone | Jul 28, 2018 10:11:00 AM

 

“We’d love to use a CRM, but I’m afraid my staff won’t use it.”

“We just bought a new CRM system but I can’t get the team to enter their data.”

“Our CRM system is great...for the people who know how to use it. The rest of us are confused.”

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Are You Guilty of Any of These CRM Mistakes?

By Zainab Salihi | Jun 19, 2018 12:26:00 PM

It is often the case that we find our customers making the same mistakes when it comes to their CRM system – especially during implementations.  Implementations are big projects, however many organizations go into the project with a “lets get this over with” frame of mind. In our experience, this doesn’t usually go over well. With this mind set.

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CRM Benefits: Consistent Customer Messages Across Channels

By BAASS Author | Jun 16, 2018 3:49:00 PM

Did you ever play the “telephone” game when you were a child? That’s the game where one person whispers a message to a player, then in turn whispers it to another player, and so on until the last person has to state the message out loud. Hilarity often ensues when the final person repeats the message because it’s so different from the original. It always proves

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Quit Saying “If only I had known…”

By BAASS Consultant | Jun 12, 2018 4:04:00 PM

Have you ever been surprised by a sale scheduled to close that got bumped into next month? How about a sales forecast for $50,000 that came in at $15,000?

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Build a Healthy CRM System through Better Data Management

By Zainab Salihi | May 15, 2018 9:24:00 AM

If you’ve ever taken a computer science course, you have probably heard the old computer programmer’s saying “Garbage in = garbage out.’’ Meaning that if your CRM is populated with outdated information, chances are this will affect the output efficiency.

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Is It Time to Refine Your CRM Objectives?

By BAASS Author | Mar 24, 2018 3:53:00 PM


How long has it been since you implemented your CRM project? If it’s been a while, or if you’re about to switch CRM vendors, it may be time to refine or even redefine your CRM objectives.

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