Is your sales team struggling to make connections with new customers? Do they seem to be dropping the ball more times than not when it comes to winning (and keeping) customers?
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On a scale of 1 to 10 (1 being the most dissatisfied and 10 being the most satisfied), how would your customers rate your business when it comes to customer service? Now, ask yourself the same question. How would you rate your business when it comes to customer service?
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Customer service is, without a doubt, important to businesses of any size.
Whether you are a small business just starting out or a multi-national company who has been around for years, how you treat your customers and their impression of your company matters a great deal.
What is CRM? Simply put, CRM is a system for recording and storing all information related to customer or contact interactions. CRM stands for “Contact Relationship Management” although if you search it up you will see “Customer Relationship Management”.
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Customer Relationship Management is a tool everyone in an company can use, and I mean everyone. Below are just some of the reasons CRM is being implemented in many organizations:
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How much time are you currently dedicating to nurturing your leads? Have you given much thought into how to effectively engage each individual, or are you simply throwing general marketing campaigns in their direction hoping they will bite the bait?
Manufacturers are keenly attuned to productivity and profitability. Many have embraced enterprise resource planning systems (ERP), business intelligence software (BI), customer relationship management (CRM) and many other technological solutions to improve efficiency and revenues.
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“We’d love to use a CRM, but I’m afraid my staff won’t use it.”
“We just bought a new CRM system but I can’t get the team to enter their data.”
“Our CRM system is great...for the people who know how to use it. The rest of us are confused.”
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