BAASS Insights Technology Blog

In order to run an effective business, productivity should be top of mind. Productivity stems from many different aspects, with the most impactful being employees and systems in place. It is vital to ensure employees are happy, fulfilled and encouraged to effectively improve the workplace environment and collaboration. It is also important to have the right tools, systems, and applications in place to enable employees.

Like many Canadians, you probably want to take steps to protect what’s yours, like your devices, identity, online privacy, business, family and home; this is why it’s smart to protect your internet-connected devices and guard your sensitive business and personal information.

Criminals and other malicious cyber threat factors (many of which operate outside our borders) take advantage of security gaps, low cybersecurity awareness, and technological developments to comprise cyber systems. They steal personal and financial information, intellectual property, and trade secrets. They disrupt and sometimes destroy the infrastructure we rely on for essential services and our way of life. 

Productivity looks different for everyone. However, the more productive an organization can be, the more profits can theoretically be generated. While productivity is typically measured based on a quantitative output metric, the quality of output should not be overlooked.

Every business wants to ensure they have a consistent source of quality leads, without leads it is hard to generate revenue.  What many may not realize is that utilizing your CRM can help you generate more qualified leads - with the knowledge they are more likely to convert.  

Cyber security is a topic with increasing importance due to remote work and mobile devices on the rise. Many businesses are aware of cyber criminals and security breaches that occur but may not have a full understanding of how common these attacks are, and the various ways these criminals target their victims.

CRM (Customer Relationship Management) solutions help an organization consolidate all customer-related data into a centralized database. Having a CRM can help streamline and automate business processes across your organization. 

Customer relationship management (CRM) systems offer a great way to communicate with customers and target sales and marketing activities around customer interests. CRM itself is more than software, even though we often speak of the software itself. It’s a mindset around the use of software to enhance customer relationships and communications with customers.

Customer Relationship Management (CRM) Solutions help businesses to stay organized and enable various departments through insights and data. But how do these systems help your customer experience? In this blog we will discuss a number of ways that CRM Systems can help to improve customer interactions, experiences, support, retention and more.