While what you know is critical in creating or expanding your business, who you know is also an integral part of the process. Networking plays a crucial role in growing your brand and increasing its visibility.
There are a variety of ways to a network such as meeting your contacts for coffee, mingle at events like BAASS Connect, or attending seminars and conferences where like-minded individuals will be. The opportunity to network is endless, and you should take advantage of every chance presented to you.
These are the reasons why networking plays such a significant role in business and growth:
Connections & Meeting Key People In Your Industry
One of the most important benefits of networking is meeting other influencers in your industry. Additionally, these people in similar positions as you -- or a job you’re striving to attain -- have valuable insight on your industry. They can help inspire and motivate you and can help put you in contact with other useful people who may be able to share their knowledge or provide you with a unique opportunity.
Connect With People You Otherwise Wouldn’t
When attending events like BAASS Connect, you have the benefit of interacting with a variety of individuals with different backgrounds in various fields. Conversing with people in varying industry backgrounds can provide a refreshingly different insight and help educate you on areas outside of yours that may still be relevant to you.
Stay Updated On Trends
Networking events usually have time allotted to discussion and mingling, as well as informative presentations. Make sure to attend these presentations as they tend to outline new tools, resources and trends in your industry. The key benefit by attending those presentations is it allows you to not only stay on top of trends but allows you time to discuss them and what they mean for your business with others in similar situations.
Bring Awareness To Your Business
When attending the events within your field, you increase the chances of mingling with your ideal prospects or influencers who should know your business and brand. You want them to know who you are, what you do, how you work, and where you are going. Through networking, you want to educate other professionals on your business and your interests, because you never know who may be interested. Word of mouth is a great way to grow and expand, which is why you want to be talking about what you are doing. Often, like-minded industry experts also want to educate you on what they are doing — you never know how you can benefit or collaborate.
Build Strong Working Relationships
You’ll always be surprised by how you can help someone or how someone can help you. When you interact with similar people at an event or after an event, you form a relationship. This can often lead to being invited to other prominent industry events or can result in a new introduction to another person who has the potential to be a valuable contact.
Talking to people in situations similar to yours and talking about topics that can help you to grow and expand your business tends to be incredibly motivating and another key benefit of attending events. Plus, this kind of conversation frequently results in making goals that others will hold you accountable. When you are interacting with people with goals that are like yours, you tend to encourage and motivate one another — and help one another access the tools needed to strive.
Events like BAASS Connect are perfect for mingling with other industry decision-makers. Register for BAASS Connect to network, get educated, and talk shop with other industry superiors.
For more, check out our blog post: Why You Should Network at Events