Wholesale distribution managers have a lot on their plate. They’ve got to plan, source, stock, sell, recover and analyses across multiple business units.

What is CRM? Simply put, CRM is a system for recording and storing all information related to customer or contact interactions. CRM stands for “Contact Relationship Management” although if you search it up you will see “Customer Relationship Management”.   

The value of your business is tied up in your assets. Your assets, however, consist of more than the inventory stored on your warehouse shelves and the revenue from the sale of said inventory.

Your inventory is not cheap. From the initial purchase from your suppliers to the carrying costs involved in storing and processing each item in the warehouse, the costs associated with inventory management add up quick.

Customer Relationship Management is a tool everyone in an company can use, and I mean everyone. Below are just some of the reasons CRM is being implemented in many organizations:

Have you ever wondered why a particular product of yours is struggling to gain sales in a particular area? Has one of your products seen a sudden and significant decline in customer purchases?