Zainab Salihi

Zainab Salihi
With over 20 years of experience, Zainab has a wealth of knowledge in all areas of business technology. At BAASS, she is the CRM Practice Leader, working with clients and prospects to understand their unique business process. She is the architect and manages the implementation of small to large solutions in the CRM space. Zainab is a Sage CRM Certified Engineer and Microsoft Certified Technology Specialist (MCTS) with a Master's Degree in Statistics.
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Recent Posts

Your Guide To An Effective CRM Process

By Zainab Salihi | Nov 6, 2019 10:00:00 AM

The customer relationship management process in its simplest form involves pushing your potential customers through the sales pipeline; the idea is to ultimately convert them into customers. The key to this is understanding the customer lifecycle. Although there may be many versions of this cycle floating around the internet, there are some basic steps that they all follow: awareness, interest, education, purchase, post-purchase engagement, and loyalty. What you want is for customers who will advocate for and be loyal to your organization. Check out these tips for an effective CRM process!

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3 Common Problems and Solutions with your CRM Data

By Zainab Salihi | Oct 5, 2019 1:15:00 PM


Customer relationship management (CRM) systems offer a great way to communicate with customers and target sales and marketing activities around customer interests. CRM itself is more than software, even though we often speak of the software itself. It’s a mindset around the use of software to enhance customer relationships and communications with customers.

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Customer Visibility: Why it Matters and How to Achieve it

By Zainab Salihi | Oct 1, 2019 1:51:00 PM

When it comes to managing your customers, you have one of two ways to go about it: you can engage in conversation when your customers reach out to you for a service or new product, or you can pursue an active relationship with your customers and prospects so you are always in front of them. It does not take much to see that one way is far superior to the other. If you are leaving your customer relationships to chance and only interacting with prospects when they contact you, the chances of meeting your sales goals are not very high.

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Expert Tips to Get the Most from Your New CRM System

By Zainab Salihi | Sep 12, 2019 1:15:00 PM

You’ve planned for months to purchase and implement your new customer relationship management (CRM) system. Now that the system is in place and your customer records have been imported, it’s time to get the most benefit from it.

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Get the Most from Your CRM: Customer Retention Strategies

By Zainab Salihi | Aug 19, 2019 10:24:00 AM

Your CRM system can be a valuable part of a strong customer retention strategy. Marketing experts speak of the marketing cycle as acquisition, retention, and loyalty. Acquisition is the first step; it means to attract new customers to your business. Retention and loyalty are closely linked, with retention meaning customers returning to your company and loyalty meaning they return and wouldn’t dream of going anywhere else.  

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The Big Difference Between CRM Strategy and Tactics

By Zainab Salihi | Jul 6, 2019 1:15:00 PM

CRM or customer relationship management is a comprehensive approach to managing customer communications and relationships. Some people treat CRM as a software only, a method by which they manage customer contacts, but it’s so much more than that.

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5 Potential CRM Mistakes - And How to Fix Them

By Zainab Salihi | May 17, 2019 11:29:00 AM

Launching a new CRM system is an exciting time in a company. At last, you’ve got the tools you need to reach customers, communicate effectively, prepare engaging marketing programs, and synchronize it all with the rest of the company’s data. But don’t breathe a sigh of relief just yet. There are still a few more tasks to tackle before you can say that your CRM project is complete.

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Design Your CRM System with THIS Person in Mind

By Zainab Salihi | May 8, 2019 12:10:00 PM

Determining the priorities among the many competing interests and ideas for your new CRM system can be challenging. Choosing standard or custom reports, determining which actions move to the front dashboard and which remain as dropdowns, it’s a never-ending list of choices that, in the end, will make your CRM system uniquely yours.

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