Your CRM system can be a valuable part of a strong customer retention strategy. Marketing experts speak of the marketing cycle as acquisition, retention, and loyalty. Acquisition is the first step; it means to attract new customers to your business. Retention and loyalty are closely linked, with retention meaning customers returning to your company and loyalty meaning they return and wouldn’t dream of going anywhere else.  

CRM or customer relationship management is a comprehensive approach to managing customer communications and relationships. Some people treat CRM as a software only, a method by which they manage customer contacts, but it’s so much more than that.

Launching a new CRM system is an exciting time in a company. At last, you’ve got the tools you need to reach customers, communicate effectively, prepare engaging marketing programs, and synchronize it all with the rest of the company’s data. But don’t breathe a sigh of relief just yet. There are still a few more tasks to tackle before you can say that your CRM project is complete.

Determining the priorities among the many competing interests and ideas for your new CRM system can be challenging. Choosing standard or custom reports, determining which actions move to the front dashboard and which remain as dropdowns, it’s a never-ending list of choices that, in the end, will make your CRM system uniquely yours.

There are a lot of acronyms dominating business technology today — HRIS, ERP, BI, AI and so many more. Another acronym that you may be hearing more and more in the business technology world is CRM — or Customer Relationship Management.

In the never-ending goal of gaining new customers and maximizing revenue, sometimes exiting clients are ignored. However, isn’t it true that it is cheaper to maintain an existing customer than to acquire a new one? So then, why not focus on customer retention?

Forming and maintaining customer relationships is one of the most important aspects of any business.  Not being able to maintain positive relationships can severely jeopardize your success.  The solution to this problem may lie in implementing the right Customer Relationship Management (CRM) System to communicate more effectively which can provide you with the necessary tools to ensure positive customer relationships.

Time management.  A phrase we hear over and over in our work life as well as our personal life. If you’re a project manager, time management becomes critical to the success of a project.